Dawlance, which strives to combine its technological leadership with Environment conservation, recently signed a Memorandum of Understanding (MoU) with World Wildlife Federation-Pakistan to contribute to environmental sustainability. This collaboration is part of the Dawlance initiative for Humanity, which aims to ensure environmental and economic sustainability while improving the quality of life, education, and health care for the entire country.

Dawlance has entered this exclusive long-term partnership with WWF to bring its global parent company, Arcelik’s overall sustainability program, to Pakistan, which is heavily involved in the social, environmental and economic arenas in line with UN requirements. Sustainable Development Goals (SDGs).).

As part of this partnership, Dawlance will launch a Tree Plantation campaign in Karachi, followed by a series of community development initiatives involving more stakeholders in activities such as mangrove cultivation, corporate engagement and many other social development initiatives.

A virtual memorandum of understanding was recently held in the presence of Dawlan CEO Umar Ahsan Khan, Dawlance Marketing Director Syed Hasan Jameel, and WWF Regional Director Dr. Tahir Rasheed. The event was also attended by: WWF Senior Climate and Energy Program Manager – Nazifa Butt, Dawlance Director of Operations – Ameen Ahmed, and Dawlance Director of Human Resources – Muhammad Ahmad Khan, along with Dawlance Group Marketing Manager- Raheel Hashmi.

The Chief Marketing Officer of Dawlance Hasan Jameel on the occasion said:

We are glad to become members of WWF and thankful to the WWF for collaborating with us for multiple sustainability programmes. Our brand is well renowned for providing unmatched convenience, reliability, and ecofriendly products, while we also undertake large-scale social development initiatives. Being a resourceful organization, we are generously sharing our success with the common man, with a commitment to give back to the society, with our humble contributions for a progressive, healthier and greener Pakistan.

The Regional Director of WWF Pakistan Tahir Rasheed stated that:

It is a great opportunity for WWF, to work with the number one consumer electronics brand of Pakistan, Dawlance who are pioneers in their industry. Together we will pursue many earth-friendly initiatives that promise tremendous advantages for humanity, by going well beyond the conventional Corporate Social Responsibility (CSR) practices. These efforts will be conducted in line with the global agenda of WWF, which is also generously supported by Arcelik – the global parent-company of Dawlance.

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