Dubai Islamic Bank has selected Blitz Advertising as its new creative agency for handling its marketing and advertising requirements
As per Shakeeb Faruqui, the creative director at Blitz Advertising;
“The pitch brief clearly stated the brand’s ambition to position Dubai Islamic Bank (DIB) as the number one brand in the mind of their target audiences. DIB had done their homework on which segments within their target audience universe to target in order to achieve their desired positioning.”
Dubai Islamic Bank highlighted some key innovation areas for product and services that would aid in bolstering its ambitions, providing the great variety of work for the advertising agencies.
This will be the first time that Dubai Islamic Bank Pakistan approached an advertising agency for its first TV and Digital Commercial Ad. Blitz is a Spark affiliate full-service agency which will produce and shoot the first thematic commercial for the Islamic bank.
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