In a growing competition in Pakistan’s Food Delivery arena, Careem Pakistan has announced to reduce restaurant commission fees to a fixed 5 per cent from the previous bracket of 15-20 percent. The announcement was made on Careem’s Twitter Handle.
Careem’s move to slash the commission come a day after the All Pakistan Restaurant Association (APRA) protested against the “unfair practices” and suspended business with mobile food delivery marketplace Foodpanda in Karachi. Food Panda is the largest Food Delivery Company in Pakistan. Pakistan is in mid of growing Middle Class and rising Incomes which bode well for companie sin Food chain.
In a statement to a news outlet, Careem has mentioned: “The reduction in commission fees will allow Careem to extend the necessary support to restaurants by passing down these commissions in form of discounts to customers, while encouraging increased orders,” the statement said.
Careem has previously launched its food delivery service in Pakistan by launching in Karachi in 2019 while its Lahore operations started in October 2020. Although, relatively nascent in Food Delivery segment, Careem is dedicated to not only grow but also to safeguard the interest of its restaurant partners,” the company claims.
The statement from Careem states, “Since Careem launched its operations in Pakistan in 2016, our purpose has always been to build an app that remains a constant source of positive impact and prosperity for the people in Pakistan by simplifying lives, creating job opportunities and enabling our partners to grow”
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