Ghandhara Nissan Limited planning to launch Isuzu MU-X SUV

January 9, 2021

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Ghandhara Nissan limited is planning to launch Isuzu MU-X SUV in Pakistan. The Isuzu MU-X is a seven-seater midsized SUV and is expected to compete with the high end SUV market, currently captured by Toyota Fortuner in Pakistan.

Ghandhara Isuzu’s decision to launch an SUV in Pakistan come on back of rising sales of its D-Max pickup, having around 15% of the market share of pickup trucks. D-Max pickup was the first to break market share of Toyota Hilux Revo with its launch in the year 2019-20.

Gandhara Nissan Limited has not shared any information its launch plan of the SUV. While analysts expec that company will wait for finalization of Auto Policy 2021-26 which is likely to support new locally assembled cars in the market. While expected Price is still not clear, however, it is believed that price will range between Rs.6,500,000 to Rs. 7,500,000.

Pakistan’s AUto market has recently seen increased interest in SUVs with companies like KIA, MG Motors, Hyundai, Sazgar, Proton and Regal Motors all launching their SUVs in Pakistan.