Treet Corporation Limited (PSX: TREET) has announced its strategic entry into the shaving foam market, as detailed in the company’s disclosure on the local stock exchange today.
This strategic expansion is aligned with TREET’s ongoing commitment to broaden its product portfolio and cater to the ever-changing preferences of our valued consumers.
With determined ambition, the company is set to penetrate the profitable shaving foam industry, thereby enhancing its position in the personal care sector.
The company’s core business is the manufacture and sale of Razors and Blades. The company has also entered into the manufacturing of Batteries, Soaps, and Corrugated Boxes through its subsidiary First Treet Manufacturing Modaraba (FTMM).
TREET has the highest market share in the razor and blades market of Pakistan, touting a market share of 80%. In addition to this, the battery segment reached a market share of 13% in 1QFY23.
Blades and razors segment has been the largest contributor in TREET’s total revenue (65% in FY22). The segment will continue to remain the largest contributor.
Shaving Cream and Foam market in Pakistan is estimated at roughly PKR 150bn annually, with average growth estimated at 2%
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