Zong 4G, Pakistan’s leader in mobile and digital services, has partnered with the Punjab Skills Development Foundation (PSDF) to launch an online course on ‘How to Elance’ (freelance). The course equips 10,000 young people with the knowledge they need to become professional freelancers and prepares these young learners to start online on two of the world’s best freelance platforms; Fiverr and Upwork. During the course, students will receive important information on the best ways to customize their online profile to attract customers and build a customer network.

The partnership is part of the Zongs #LetsGetDigital campaign, which aims to support young people in the implementation of the national digital strategy. Mobile users of Zong customers are offered free data on the Internet to take an online course. Students undergo rigorous three weeks of training to develop the skills they need to be successful as an ISP.

For PSDF, this initiative is part of e-Tayyar, a pillar of a brand designed to prepare young people with valuable digital skills to prepare for employment and income opportunities in the emerging digital world. Pakistan is emerging as the number one destination for purchasing services for the self-employed, and a skills development strategy that helps the future workforce is essential to maximize its growth in the international market.

“As we lead ICT-led digital transformation in Pakistan, we will begin to develop the skills of Pakistani youth to prepare them for today’s increasingly digital world,” said Wang Hua, President and CEO of Zong 4G.

He added: “We are delighted to have the opportunity to work with PSDF to develop the How to Work with Electronic Copies course to make our youth resilient employable in the Hyperdigi marketplace.”

“This is the perfect time to take decisive action and guide our youth towards opportunities in the global freelance job market,” said Javad Khan, CEO of PSDF.
“Our partnership with Zong actively supports them by providing them with the resources and technical information they need to get off to a successful start on their journey,” he added.

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