The Federal Government on Tuesday gave approval to Pakistan’s first digital advertising policy for 2021, which would require advertising to be digital, but ensure transparency.
The purpose of the policy is to provide a Policy framework for government advertising and communications to inform and raise public awareness of issues of public interest and government advances in print, electronic, social, digital, new, and recent fields of Allied Media.
Federal Information Minister Fawad Chaudhry said this at a press conference following a cabinet meeting chaired by Prime Minister Imran Khan.
After the policy approval, the press release section will be digitized and made available on a paperless basis.
During the cabinet meeting, the prime minister was briefed that Pakistan currently has 93 million Internet users and more than 45 million social media users, and the number is growing.
Given the growing trend, a mechanism has been proposed for displaying public sector advertisements in digital media.