The Pakistan Software Export Board (PSEB) has formulated an extensive framework aimed at enhancing the export potential of the Information Technology (IT) and IT-enabled Services (ITeS) sector. This framework outlines a strategic roadmap comprising initiatives and programs on both the demand and supply sides of the industry. The primary objective is to propel the sector towards achieving annual export remittances of $15 billion within the next five years.
To attain this ambitious goal, several key actions will be undertaken. First, efforts will focus on rationalizing the cost of doing business in Pakistan to position the country as a preferred destination for IT outsourcing. This will serve to attract potential investors, customers, and partners while retaining existing ones.
Human resource development and capacity building will be a central component of the strategy, ensuring a skilled workforce capable of meeting the growing demand for IT and ITeS professionals, essential for reaching the $15 billion target.
Infrastructure development will also be a priority, with a focus on providing adequate IT-enabled workspaces and fostering a nurturing ecosystem. This includes the establishment of IT Parks, Software Technology Parks, Centers of Excellence, and Knowledge Parks to facilitate IT exports.
International marketing, branding, and promotional efforts will play a pivotal role in generating global demand for Pakistan’s IT and ITeS exports. The goal is to establish Pakistan as the preferred outsourcing destination worldwide.
In addition, the framework outlines state-led strategic outreach initiatives aimed at enhancing Pakistan’s geo-strategic foreign relations alignment. This approach is expected to accelerate IT exports, particularly to countries in proximity and those of strategic significance. These diplomatic efforts aim to reduce dependency on a limited number of countries that currently account for the majority of IT and ITeS export revenue.
Overall, the PSEB’s comprehensive framework represents a multi-faceted approach to foster growth in the IT and ITeS sector, positioning Pakistan as a competitive player in the global IT outsourcing industry.
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