Pakistan’s leading B2B e-commerce platform, ‘Tajir’ in Series A funding has raised $17 million. The funding round was participated by American venture capital firms Kleiner Perkins, Y Combinator Continuity Fund, Fatima Gobi Ventures, Golden Gate Ventures, AAVCF, Flexport, VentureSouq Liberty City Ventures along with other angel investors also participated in this round.

‘Tajir’ was established by two Babar Khan and Ismail Khan, in 2018, with an aim to target small retail stores, helping them purchase inventory with ease. Tajir has a mobile application allowing small retail stores to purchase over 1,000 items.

Currently, Tajir has operations centred in Lahore and outskirts, while it aims to extend its operations in Karachi with the Recent funding amount.

The startup founders have said that they want to redesign how the grocery segment in Pakistan operates with a special focus on improving the supply chain dynamics of the segment. Ismail mentioned that the potential of Tajir’s target market is huge as roughly 90 percent of Pakistan’s retail transactions come through these small retail-Kiryana stores.

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