Edmatrix acquired by Jordan Based ‘Abwaab’

July 26, 2021

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Jordam-based Abwab Education has acquired Pakistani education technology platform Edmatrix to expand its operations in Pakistan.

It is the first acquisition of a Jordanian startup that has raised $ 7.5 million to date. The terms of the deal were not disclosed. Both startups were founded and led by former Uber executives and employees.

Abwaab, allows high school students from the Middle East and North Africa to explore a variety of topics at their own pace through video tutorials and interactions with teachers.

Prior to the acquisition, the Lahore-based startup ‘Edmatrix’ received no funding. In a statement, Edmatrix has noted that Berlin-based startup Million Ventures has helped the startup implement its strategy.

It is the second player in the Middle East to have a presence in Pakistan. Previously Noon Academy, Saudi Arabia’s educational technology platform, that also serves a similar audience, expanded to Pakistan last year.