GITEX Technology Week, a premiere event for tech startups, was held from 6th to 10th of December, 2020 in Dubai. Despite travelling restrictions amid COVID19, Pakistan’s Ministry of Information Technology and Telecommunication (MoITT) successfully pitched three startups from Ignite’s National Incubation Center (NIC) Program.

The three participating startups were SE Drop (Save Every Drop), and Encore Pay. is among the country’s largest and fastest-growing influencer and social commerce platforms. It enables businesses to discover, contract, collaborate, and pay influencers who market and sell for them at scale. Today, 50,000+ influencers and businesses across 250+ cities are on

Encore Pay is a fintech startup, which provides a digital payments platform to financial institutions, including banks, telecoms, and payment networks.

SE Drop (Save Every Drop) offers two product lines – wastewater recycling systems to deal with water scarcity; and natural, alcohol, and chemical-free disinfectants.

All three startups have gained significant public traction . is in discussions with major global and regional brands, PR, social and digital agencies to implement scalable solutions for a 2021 while rolling out via

While SE Drop has attracted interest from Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Fujairah Municipality, UAE, and private investors from Bahrain and Turkey for utilization of wastewater recycling management systems.

On the other hand, Encore Pay is reconnecting with clients and partners from the Middle East and Africa and has also received positive traction for its product suite from leads in new locations, as well as interest from venture capitalists.

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