Last-mile service provider Unity Retail has completed the first round of seed funding from Boston Equity Partners.

The funding round is in excess of $ 100,000 and aims to help the e-commerce tech company focus on growth and product innovation, such as creating a reverse auction mechanism to find the cheapest or closest mile delivery partner.

Unity Retail, part of The Nest I / O’s fifth batch, was founded in early 2017 as a marketplace integration company. As a result of enterprise customer feedback, work has focused on empowering salespeople with a single central application that integrates with their storefront to synchronize and process orders. It was launched in mid-2019.

The company claims to be based on an AI-powered automated mode in which orders are processed for confirmation, reservations for shipment, tracking and cash on delivery (COD). To date, the company claims to have processed over $ 90 million for companies such as Habitt, Zellbury,Tarz and Mumuso in Pakistan, and for Khaadi in both domestic and global market.

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