Twitter has appointed Linda Yaccarino as New CEO. Linda after taking the charge has said in a tweet on Saturday that she is inspired by owner Elon Musk’s vision to create a brighter future for the social media platform.
Yaccarino, who was previously the advertising chief for Comcast Corp’s NBCUniversal, said she is committed to Twitter’s future and that user feedback is vital to building Twitter 2.0.
Yaccarino will take over a social media platform that has been trying to reverse a plunge in ad revenue and is beset with challenges, along with a heavy debt load.
Since Musk acquired Twitter, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80% of staff. Musk earlier this year acknowledged that Twitter had suffered a massive decline in ad revenue.
While Musk said Yaccarino would help build an “everything app,” his selection of an advertising veteran signaled that digital ads would continue to be a core focus of the business.
Yaccarino said she is excited to help Musk bring his vision to Twitter and transform the business together. She said she is committed to Twitter’s future and that user feedback is vital to building Twitter 2.0.
Yaccarino will face a number of challenges in her new role, including turning around the company’s declining ad revenue and rebuilding trust with users. However, she has a strong track record in the advertising industry and is well-positioned to help Twitter achieve its goals.